My colleagues at Styx Technology Group are looking at alternate approaches to telecos in Uganda to increase their ARPU (Average Revenue Per Unit) a metric for revenue from each customer, instead of the current price war tagged to 3/= per second (US$ 0.1 per minute).
This cold February morning signaled the start of the rain season in Kampala, which after the blistering heat is a welcome change before the populace starts complaining about the floods, mud and wanton debris associated with rain storms.
Nicholas Kamazi has an interesting perspective in his article, 5 Reasons Mobile Money Is Going To Die By 2020, which I fundamentally disagree with. While he caters for challenges with Mobile Money (MM), he does not take into account who uses MM and why, which are the reasons for the pervasive nature. Rebutting each reason for the death of MM:
The telecom wars in Uganda just got a new lease in life, however looking forward the next round will claim some casualties. Why do I call this Round 5?
I have been thinking - some would say that is a dangerous thing, well yes I have been thinking, just what an afternoon with no distractions can do for you. Well there is a general problem in my motherland Uganda, there is no National ID. Oh yes, there is no way of uniquely identifying each and every person in the country, even tracking the babies born or the deaths. Sad but true, how has this affected the populace, to some its a great thing not to be known but to others, its a great source of discomfort since everything is just too hard to do.
This was the theme of my presentation at the January 25 pre-launch event for the Business Hackathon event organized by the Mara Foundation (http://www.mara-foundation.org/) and Mara Launch Pad (http://www.mara-foundation.org/entrepreneurship/mara-launchpad.html).
Mobile money is on an exponential growth curve in Africa, due to the growth in mobile phone penetration of GSM SIM based phone networks, and is considered the next frontier in financial inclusion for the unbanked, and easing the costs of transactions on the continent. The primary success of M-Pesa by Safaricom in Kenya is driving adoption, but now that the teething challenges are being understood and models for dealing with them are becoming more prevelant, maturity challenges are now becoming more prominent and are causing many to wonder whether the promise is being achieved.
Well there I was for another product launch, this time for the Samsung Galaxy Pocket launch, for those who do not know, its one of the youngsters of the Galaxy line of phones and tablets, and hyped it has been through my social media channel, Twitter, where I got the invite. The best thing for me was that I was to meet 3 different potential partners for a work focused market assessment study I was doing, talk about mixing business and pleasure.
Day 3 of the weekend was entirely focused on validating the target customers, revenue numbers, business models and completing the proof of concepts for the pitches to the judges at the end of the day.
Day 2 started well, but what I can say is that it was a rollercoaster of a day I must say with ups and downs but well here it is. The day started early as there was a lot of energy from the night before, I got to the venue by 8:00am checked in and setup my laptop as I waited for my team mates to arrive.